Connect
Connect
“ Attention is a discipline. ”
“ My clients have great ideas. They just need help connecting those ideas with consumers at the deepest level. ”
“ We seem to have lost track that we are in the people business, not the products business. ”
“ Team misalignment wastes time and money. Clients cannot afford not to do deep consumer insight work. ”
“ Superficial research produces superficial strategies. Imagine the implications. ”
“ Curiosity is a close cousin to wonder. I’m frequently in awe of the amazing things we learn. ”
“ Entrepreneurs don’t need me. They create products for their own needs. That’s rarely true in large companies. ”
“ The littlest things are big. ”
“ Distraction distances people and opportunity. ”