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“ Attention is a discipline. ”
— Brad Bennett -
“ My clients have great ideas. They just need help connecting those ideas with consumers at the deepest level. ”
— Brad Bennett -
“ We seem to have lost track that we are in the people business, not the products business. ”
— Brad Bennett -
“ Team misalignment wastes time and money. Clients cannot afford not to do deep consumer insight work. ”
— Brad Bennett -
“ Superficial research produces superficial strategies. Imagine the implications. ”
— Brad Bennett -
“ Curiosity is a close cousin to wonder. I’m frequently in awe of the amazing things we learn. ”
— Brad Bennett -
“ Entrepreneurs don’t need me. They create products for their own needs. That’s rarely true in large companies. ”
— Brad Bennett -
“ The littlest things are big. ”
— Brad Bennett -
“ Distraction distances people and opportunity. ”
— Brad Bennett